Post Graduate Certificate Programme in Digital Marketing and Strategy
Master the skills required to become a Digital Marketing Specialist. The Certificate Programme in Digital Marketing and Strategy is aimed at providing a comprehensive understanding of the use of digital, social media, and mobile applications for marketing applications.
The Post Graduate Certificate Programme in Digital Marketing and Strategy (PGDMS) from Oxzer Academy is a virtual Instructor-Led online course which provides an in-depth understanding of digital media, social media, and mobile applications for marketing and branding. The focus of the programme is to help you understand the basic concepts of marketing and their application in the digital world, have a thorough understanding of all relevant applications, experience with tools, make use of analytics for marketing evaluation, and make you capable of strategising digital marketing campaigns.
By the end of this course, learners will be equipped with all the knowledge required to start your career as a Digital Marketing Specialist.
Why take up this course?
- The demand for Digital Marketing is at an all-time high, and more than 80% of all companies are looking for people who have expertise in Digital Marketing.
- The average starting salary of a Digital Marketing Specialist with 4-5 year experience is INR 25L per year.
- People who have Digital Marketing skills will have great demand in the IT industry. Our online instructor led training will help you learn these skills and hence accelerate your career.
Pedagogy
The LIVE sessions will be delivered online. The teaching approach will be highly interactive leveraging technology, and deploy diverse pedagogical tools and techniques, including lectures, case studies, simulation, demonstration of tools depending on the topic under discussion, etc. The final capstone project will give participants an opportunity to work on a real-time campaign.
Course Objectives
After attending this course, learner’s will be able to demonstrate the following skills:
- Thorough grounding in marketing, digital and social media platforms, applications and tools, digital analytics, and strategy formulation
- Coverage from strategy creation to implementation
- Hands-on exposure and experience with capstone project
- Ability to deep dive into the consumer’s mind for effective targeting and communication
Who should attend this course?
- Entrepreneurs and self-employed (including those aiming to be content creators/influencers) professionals who aim to enhance their business potential/reach using digital and social media
- Senior executives who aim to plan/implement digital marketing campaigns in their organisations
- Senior executives who are facing challenges in the traditional – digital transformation
- Digital marketers who aim to understand the concepts of strategy formulation
- Agency executives who aim to refresh their understanding of mapping client briefs to consumer research, ideation, and execution in the digital world
- Executives who have exposure to digital marketing tools, but wish to develop deeper understanding of the ideation, strategising, and execution of a campaign
- Executives who have started their careers and wish to create a digital marketing portfolio
Course Highlights
Advanced Curriculum
Designed by subject specialists and reviewed by industry experts
Interactive Learning
Engaging content, easy to learn with no prior experience required
Discussion Forums
Ask questions and engage in discussions with instructors and other learners
Hands-on Lab Sessions
Practice Labs are available 24/7 for hands-on skill development
Real Life Case Studies
Learn about use cases, solution, challenges, best practices and lot more
Career Mentoring
Get continuous guidance on your career advancement from experts
Guaranteed Job
Guaranteed Job Placement through our network of 450+ Hiring Partners across Pan India
24/7 Tech Support
Get 24/7 full technical support even after you have completed the course
Lifetime Access
Get lifetime access to course material, presentations, videos etc
Course Delivery
Sessions will be conducted via a state-of-the-art Interactive Learning (IL) platform and delivered in Direct-to-Device (D2D) mode that can be accessed by learners on their Desktop, Laptop, Tablet, or Smartphone. Participants will be provided reading materials, etc., for each course, as and when required. They may also interact with the concerned faculty through e-mails/chat mode.
A laptop/desktop with a webcam and microphone is a must for attending exams.
Eligibility Criteria
- Diploma (10+2+3)/Graduate/Post-graduate (or its equivalent) from universities recognised by Association of Indian Universities (AIU) or UGC or AICTE, with minimum 50% aggregate marks in any one of them
- Freshers can also apply
Selection Process
Participants will be selected based on their application and overall profile.
Upcoming Batches
Batch Start Date | Course Duration | Class Timings |
September 30th 2023 | SAT & SUN (12 WEEKS) WEEKEND BATCH | FEW SEATS LEFT. HURRY UP 10:00 AM to 15:00 PM (IST) |
October 9th 2023 | MON, WED, FRI (12 WEEKS) EVENING BATCH | 07:30 PM to 10:30 PM (IST) |
October 14th 2023 | SAT & SUN (12 WEEKS) WEEKEND BATCH | 10:00 AM to 15:00 PM (IST) |
October 16th 2023 | MON, WED, FRI (12 WEEKS) MORNING BATCH | 06:00 AM to 09:00 AM (IST) |
October 23rd 2023 | SAT & SUN (12 WEEKS) WEEKEND BATCH | 08:00 PM to 11:00 PM (IST) |
Course Certification
Sample Certificate
Module 1 : Introduction to Marketing
1
1.1 : Introduction to Marketing Management Process
2
1.2 : Understanding the consumer
3
1.3 : Consumer Decision-making
4
1.4 : Market Segmentation Process, Identifying Segments for Profitability, and Target Market
5
1.5 : Positioning Product and Services and Positioning Strategies
6
1.6 : Understanding Customer Value
Module 2 : Introduction to Digital Marketing
1
2.1 : Introduction to Digital Marketing
2
2.2 : Digital Marketing Landscape
3
2.3 : Understanding Digital Business Models
4
2.4 : Digital Marketing Strategy
5
2.5 : Introduction to Search Engines for Marketing Applications
6
2.6 : Introduction to Social Media Marketing
7
2.7 : Online Reputation Management and Online Brands
8
2.8 : Measuring and Evaluating Digital Campaigns
Module 3 : Search Engine Marketing
1
3.1 : Keyword Research – SEO and SEM
2
3.2 : Introduction to Paid Search
3
3.3 : Advanced Methods – Paid Search
Module 4 : Social Media Marketing
1
4.1 : Social Media Dynamics, Consumer Behaviour, and Channels
2
4.2 : Content-driven Marketing, Co-creation
3
4.3 : Building Tribes and Communities
4
4.4 : Social Media and Online Reputation Management
5
4.5 : Digital Stores, Human-centred Design, Product Operating Model
Module 5 : Display Advertising, Remarketing, and Other Tools
1
5.1 : Online Advertising Principles and Fundamentals
2
5.2 : Websites, Landing Pages, and Microsites
3
5.3 : Advertising through Instagram, Facebook, LinkedIn, and Twitter
4
5.4 : Analytics, Attribution Modelling, and Marketing Optimisation
5
5.5 : Privacy and Online Marketing
Module 6 : Elements of Branding and Integrated Marketing Communication
1
6.1 : Brands and Brand Management
2
6.2 : Brand Equity
3
6.3 : Managing Brands in the Long-run
4
6.4 : IMC – What, Why, and How?
5
6.5 : Execution and Evaluation of IMC
Module 7 : Crafting and Executing Digital Strategy
1
7.1 : Crafting a Digital Strategy that Works
2
7.2 : Integrating Digital, Social, and Mobile with Traditional Channels
3
7.3 : Key Assumptions and Frameworks of Digital Strategy
Module 8 : Digital Marketing Analytics
1
8.1 : Introduction to Digital Marketing Analytics
2
8.2 : Budget Allocation Decisions
3
8.3 : Evaluating WOM Campaigns
4
8.4 : Attribution Modelling
5
8.5 : Social Listening and Analytics
6
8.6 : Selected Tool(s) for Analytics in Marketing
7
8.7 : Market Basket Analysis
8
8.8 : NLP-based Tools for Sentiment Analysis
9
8.9 : Overview of ML and AI Techniques
10
8.10 : Applications of ML and AI in Digital Marketing
11
8.11 : Introduction to Big Data Analytics
12
8.12 : Understanding Web Analytics
13
8.13 : Search Engine Optimisation/Search Engine Marketing
Module 9 : Marketing: The Road Ahead in a Digital World
1
9.1 : Customer Relationship Management
2
9.2 : Business to Business Marketing
3
9.3 : Marketing of Services
4
9.4 : New Product Development using Digital Platforms
5
9.5 : Innovations in Digital Marketing
Module 10 : LIVE Project
This programme in Digital Marketing & Strategy by Oxzer Academy is 12 months long.
The program covers various key topics in sales and marketing, including search engines, display advertising, social media marketing, digital marketing analytics, and more, followed by a capstone project.
This Certificate Programme in Digital Marketing & Strategy is suitable for professionals with preferred work experience in marketing or related fields.
The advantages of doing a course from Oxzer Academy are multifold.
Our Instructors are professional trainers who have extensive technology and domain experience, including years of experience training & mentoring professionals in the industry.
You get lifetime access to course material including presentations, videos etc.
You get the industry recognised certificate from Oxzer Academy on your successful course completion.
We give you an option to attend a free trial class before enrolling in the course.
We provide 24 * 7 online support to resolve all your technical queries even after you have completed the course.
We provide flexible batch timings to suit your availability. Most classes are scheduled either on weekends or in the evening hours, so that the class timings do not overlap with your other work during the day time.
In case you miss any class, in that case you can go through the recorded videos of that lecture. Also there is an option to attend the lecture in a different batch if there is a seat available.
Every module in the course will be followed with a quiz to assess your learning.
We give you extensive time to complete the hands-on labs and assignments.
We have smaller batches with a limited number of people in a single batch to ensure quality learning.
This is a Virtual Instructor Led training (VILT) where an instructor will facilitate a training session for a group of learners over a virtual setting (online mode). Similar to traditional instructor-led classroom training, VILT is synchronous, collaborative, and happens in real-time.
This is a virtual online Instructor Led course. There will be a maximum of 20 learners in a single batch.
Yes, the course curriculum includes both hands-on lab and theory sessions as well. The hands-on labs will be continuously monitored by our instructor and you get sufficient time to complete your labs. It is mandatory for the learners to attend both the labs as well as theory sessions for successful course completion.
All our labs are provisioned in the cloud. So you can only access the labs during the duration of the course. Ideally, once you have completed your course, your lab access will be removed as well. But in exceptional cases where you need extension for an additional time, you can drop an email to helpdesk@oxzeracademy.com or open a support ticket with our helpdesk regarding this. Once your request has been considered and approved by management, you will receive an email notification within 48 hours from Oxzer Academy providing you with the status on the lab extension. You can request for extension only once.
The online classes will happen on google meet or similar communication platform. You will be notified with the login details before every class.
Yes, you are eligible for one free trial class. You can attend your first class as a trial class. Please note that there is only one trial class provided for each course.
There is only one trial class provided under this course.
Yes, classes are structured in batches and each batch has a specific time. You can enrol yourself in a batch which suits your availability. If you are not able to attend the lecture due to any specific reason then you can go through the recorded videos of that lecture. Also there is an option to attend the lecture in a different batch if there is a seat available.
No, certification exam fee is not included in the course fees. If you wish to appear for the certification exam after course completion, then you need to enrol separately for the certification exam. Please note that any payments which are done on the third party websites, then the terms and condition, refund policy etc of the third party website will be applied.
No, there will be no refund in such cases. Please read the Refund policy carefully before enrolling in the course. https://www.oxzeracademy.com/refund-policy/
We have a 24/7 help desk to support our learners, instructors, customers and partners. You can raise a support ticket to our help desk from this page https://www.oxzeracademy.com/submit-ticket/ Additionally, you can find our contact information on our website https://www.oxzeracademy.com
Oxzer Academy will review the complaint within one hour of submission and will also take necessary action within 24 hours on the posted complaint if required.
There are various channels through which the learners and instructor interact in an online class. Learners can post his question in the google meet or similar communication platform chat and the instructor will respond. Then the learner can raise his hand, unmute himself and can directly ask questions to the Instructor. Also, towards the end of every lecture, there will be a query session for 15 minutes in which the learner can ask any doubt from the Instructor.
No, all our classes will be delivered in an online mode only. In case you require a hard copy of your course completion certificate, it will be courier to your communication address.
We provide 24/7 online support to resolve all your technical queries even after you have completed the course. Your access to our Technical Support is for a lifetime. Our support team will help you in resolving queries, during and after the course. You can raise a support ticket to our technical support from this page https://www.oxzeracademy.com/submit-ticket/
Yes, except for courses listed under academic category, you will get a certificate after you complete the course successfully.
You can find the course duration on the course details page.
Online course assignments depend largely on the course you have enrolled into. But in general, learners should expect assignments similar to those in-person programs. An assignment may require you to work either individually or in groups with other learners on a project. Depending on your course, you may also be required to prepare and give remote presentations.
Exams will be conducted online after all the modules in the course are completed. It is mandatory to switch on the camera while giving a Test or Exam and will be strictly monitored by the instructor. You should score at least 60% marks in the qualifying exam to complete the course successfully and receive your course certificate.
Before enrolling in an online course a learner should go through all the details regarding the course, prerequisite etc. for which they are enrolling and must read all terms and conditions of Oxzer Academy before enrolling in the course.
Yes, our placement team will assist you in all possible ways to find a right job if you are in need of the same. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter. Moreover, Oxzer Academy courses are well recognized in the industry as it is a testament to the intensive and hands-on learning you have gone through and the real life use cases you have learned during the course.
Once you enrol to the course, the LMS access will be instantly provided to you and will be available for lifetime. You will be able to access the complete set of previous class recordings, PPTs, PDFs, assignments etc. Moreover the access to our 24x7 support team will be granted instantly as well.
Yes, the access to the course material will be available for lifetime once you have enrolled into the course.
You can read the complete set of Terms and Conditions for this program at https://www.oxzeracademy.com/terms-and-conditions/
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