Pedagogy

It will be a mix of offline and online sessions. The teaching approach will be highly interactive leveraging technology, and deploy diverse pedagogical tools and techniques, including lectures, case studies, simulation, demonstration of tools depending on the topic under discussion, etc. The final capstone project will give participants an opportunity to work on a real-time campaign.

• Thorough grounding in marketing, digital and social media platforms, applications and tools, digital analytics, and strategy formulation
• Coverage from strategy creation to implementation
• Hands-on exposure and experience with capstone project
• Ability to deep dive into the consumer’s mind for effective targeting and communication

Programme Highlights

Programme Delivery

Sessions will be conducted via a state-of-the-art Interactive Learning (IL) platform and delivered in Direct-to-Device (D2D) mode that can be accessed by learners on their Desktop, Laptop, Tablet, or Smartphone. Participants will be provided reading materials, etc., for each course, as and when required. They may also interact with the concerned faculty through e-mails/chat mode.

A laptop/desktop with a webcam and microphone is a must for attending exams.

Campus Immersion

There will be an on-campus orientation module of 3 days (around 12 sessions) at IIM Indore. The on-campus modules are subject to the conditions that prevail at that point of time. These conditions pertain to the pandemic or other unavoidable reasons. One or two sessions from some of the courses will become part of the on-campus orientation module. In case the on-campus module is not conducted due to the COVID-19 situation, the same will be included in the total number of online sessions.

Who should attend?

• Entrepreneurs and self-employed (including those aiming to be content creators/influencers) professionals who aim to enhance their business potential/reach using digital and social media
• Senior executives who aim to plan/implement digital marketing campaigns in their organisations
• Senior executives who are facing challenges in the traditional – digital transformation
• Digital marketers who aim to understand the concepts of strategy formulation
• Agency executives who aim to refresh their understanding of mapping client briefs to consumer research, ideation, and execution in the digital world
• Executives who have exposure to digital marketing tools, but wish to develop deeper understanding of the ideation, strategising, and execution of a campaign
• Executives who have started their careers and wish to create a digital marketing portfolio

Eligibility Criteria

• Diploma (10+2+3)/Graduate/Post-graduate (or its equivalent) from universities recognised by Association of Indian Universities (AIU) or UGC or AICTE, with minimum 50% aggregate marks in any one of them
• At least 2 years of work experience* post completion of qualifying education

*Internships and training experience will not be considered as full-time work experience.

Admission Criteria

Participants will be selected based on their application and overall profile.

How It Works

Programme Fee

Installment Schedule

• *All fees are exclusive of taxes.

Important Dates

Assessment & Evaluation

Performance of participants will be evaluated on a continuous basis through quizzes, assignments, tests, and examinations. The participant is required to score minimum marks/grades as decided by the Institute from time to time to complete the course.

Attendance Criteria

• Participants are expected to attend all sessions of a given course. However, they may take leave on account of emergencies subject to the approval of the Programme Coordinator.
• A minimum of 75% attendance is a prerequisite for the successful completion of the programme.
• For less than 75% attendance, a grade cut will be applied as per the norms.
• If attendance is below 30%, the participant will not be eligible for Certification

Course Certification

• Participants who successfully complete the prescribed course of study and fulfil all other academic requirements will be awarded a ‘Certificate of Completion’.
• Successful participants will also be accorded IIM Indore Executive Education Alumni status*.

*The Participant will need to apply for the alumni status separately along with the necessary fee to register themselves. Current alumni membership plans are as follows:

• 2-year membership – ₹1,000 + Applicable Taxes
• Lifetime membership – ₹10,000 + Applicable Taxes

Alumni Benefits

• Communication of brochures and newsletters from IIM Indore
• Access to the IIM Indore Campus Library (onsite access only)
• Official e-mail ID and ID card of the institute

Disclaimer: Mere successful completion of the programme, application submission, and payment of fee does not entitle a participant to be eligible for Executive Education Alumni status. IIM Indore reserves the right to confer Executive Education Alumni status. IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice. Only the courts at Indore will have the territorial jurisdiction to try any disputes arising in respect of the Executive Education Alumni membership being granted.

Sample Certificate

*Disclaimer: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Indore.