Today, organisations possess a generous amount of information due to IT deployment, yet often fail to utilise it for a competitive advantage. Business Analytics involves quantitative analysis and predictive modelling to propel data-driven strategies. Examples include identifying profitable customers, optimising pricing, innovating products, streamlining supply chains, and understanding financial drivers. Leading organisations like HSBC, PepsiCo, Amazon, Barclays, Capital One, Procter & Gamble, Wachovia, and the Boston Red Sox demonstrate the effectiveness of analytics. As a result, proficiency in analytics and managing big data has become crucial for modern managers.
This comprehensive executive programme covers modules such as Data Mining, Statistics, Decision Modelling, Financial Analytics, Marketing Analytics, Operations Analytics, Machine Learning, Big Data, Cloud Computing, Data Visualisation, Predictive Modelling, and Time Series Analysis that will help modern managers in building a solid foundation in business analytics.
Pedagogy
The teaching approach will be highly interactive and leverage technology and deploy diverse pedagogical tools and techniques, including lectures, real-life case studies, assignments, quizzes, etc.
Key Learning Outcomes
This programme will provide the participants with :
- Understand and apply the concepts and models of Business Analytics
- Able to critically analyse, synthesise, and solve unstructured business data
- Identify, model, and solve decision-based problems in business settings
- Interpret the results and identify appropriate course of action
- Nurture aptitude for business improvement and innovation
Programme Highlights
Contextually designed 12-month programme
2 campus immersion modules of 5 days each
Focus on real business use cases
Peer-learning & networking opportunities
Guest lectures and leadership seminars by industry experts
IIM Calcutta Executive Education Alumni status
Programme Delivery
Sessions will be delivered on TEEL Interactive Learning (IL) platform using Direct-to-Device (D2D) mode that can be accessed by learners on their Desktop, Laptop, Tablet, or Smartphone, and through face-to-face sessions at the IIM Calcutta campus.
Campus Immersion
There will two campus immersion modules of 5 days each, one in between and the other at the end of the programme.
The in-campus modules are subject to the conditions that prevail at that point of time. These conditions pertain to the pandemic or other unavoidable reasons. In case the on-campus module is not confirmed due to COVID-19 situation, the same will be included in the total number of online sessions.
Please note: It is mandatory for participants to attend the campus visit for successful completion of the programme.
Who should attend?
- Professionals interested in developing analytical and data-based skills and transition to a career in Analytics
- Professionals who have an adequate familiarity with high-school level mathematics
Eligibility Criteria
- Candidates should have a minimum of 50% marks in graduation/postgraduation
- Candidates should have a minimum of two years of work experience* post completion of qualifying examination and should be working at the time of application
- Screening and selection will be done by IIM Calcutta
*Internships and training experiences will not be considered as full-time work experience.
Admission Criteria
The selection will be based on candidate’s assessment of educational qualification, professional experience, and motivation based on the Statement of Purpose submitted, subject to meeting eligibility criteria.
How It Works
Step 1
Select the course of your interest and register
Step 2
Receive Counselling from our Programme Advisors
Step 3
Pay the Preliminary Course Fee
Step 4
Get your documents verified & appear for Interview if applicable
Step 5
Obtain the Offer Letter and Give your Acceptance
Step 6
Complete Onboarding and commence Course
Programme Fee
Particulars | Amount (₹)* |
Registration Fee | ₹12,200 + GST |
Processing Fee* | ₹20,000** + GST |
Total Fee (Excluding Registration Fee) | ₹5,50,000 + GST |
Note:
|
Installment Schedule
Installment I | Installment II | Installment III | Installment IV | ||
Date | At the time of registration | Within one week of offer letter rollout date | 10th March, 2024 | 10th June, 2024 | 10th September, 2024 |
Amount (₹)* | ₹7,800 + GST | ₹1,32,200 + GST | ₹1,40,000 + GST | ₹1,35,000 + GST | ₹1,35,000 + GST |
Important Dates
Application Closure Date | 24th September, 2023 |
Programme Start Date | 26th November, 2023 |
Programme End Date | November 2024 |
Assessment & Evaluation
- Participants are evaluated by IIM Calcutta on the basis of examinations and other evaluation methods required for certification.
- Participants will be given any one of the following grades: “Excellent”; “Good”; “Fair”; or “Poor.”
- Successful completion of the programme will require a participant to fulfil the attendance criteria and obtain no more than two “Poor” grades in the whole programme.
Attendance Criteria
- A minimum of 66% attendance is a prerequisite for the successful completion of the programme.
- It is mandatory for participants to attend both the campus visits for successful completion of the programme.
Course Certification
- IIM Calcutta will award a “Certificate of Successful Completion” to the participants who complete the programme successfully. In this case the course-wise grades obtained will be mentioned in the certificate.
- Participants with requisite attendance but with more than two “Poor” grades will receive a “Certificate of Participation”. In such cases, the grades will not be mentioned in the certificate.
- Failure to take an examination or fulfilling the attendance criteria will result in the participant getting an “incomplete” status and no certificate will be awarded to the participant.
- Also, a participant without requisite attendance (of at least 66%) in every course will not be awarded any certificate. It is mandatory for participants to attend both campus visits.
IIM Calcutta will provide “IIM Calcutta Executive Education Alumni” status to all participants who receive the “Certificate of Successful Completion” of the programme.
Sample Certificate
*Disclaimer: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Calcutta.


Module 1 : Advanced Topics in Analytics: Big Data, Cloud Computing
Module 2 : Business Analytics and Competitive Advantage
Module 3 : Data Mining Applications in Python
Module 4 : Data Visualisation and Descriptive Analytics
Module 5 : Financial Analytics
Module 6 : Machine Learning
Module 7 : Marketing Analytics
Module 8 : Mathematics for Business Analytics
Module 9 : Operational Analytics
Module 10 : Predictive Modelling
Module 11 : Statistics for Business Analytics
Module 12 : Time Series Models in Business
Class Timings:
Sundays: 09:00 a.m. to 12:00 p.m.